Putting a product out on the market can be one of the most rewarding, fulfilling, and exciting experiences as a business owner. One of the most important things I’ve learned is that in order to produce the highest value product, you’ve got to keep the customer’s best interests in mind throughout the entire product development process, even before the start and after the finish.
If you have grand ideas for a product you’d like to put out there into the world, NOW is the time to go for it. I have to say a bit pridefully that music therapists have top-notch expertise to share with the world. AND people in the world *want* to consume your expertise. The world needs your expertise.
Click play to watch my simple 4-step process to jump-start your product idea and spark the fire under your product development . . .
Disclaimer: I’m not a lawyer. It’s best to find a good business consultant to help you with financials and a lawyer to help you with legal issues.
Click to tweet Batman’s quote about the impossible!
Have you launched a product OR are you thinking of launching a product? What’s your process?
What are your challenges and successes? Where can we purchase your product online?
Wonderful tips for many of us. Love your list of questions to ask five consumers in your target market.
Thanks JoAnn! Keep me posted on your product(s) development
You provide SO much value. I love your stuff!
Love to hear your tips! I really appreciate your tip to talk directly to people about their desires for a product and your reminder to stay consumer focused through the entire process. I’ve definitely struggled with which market to target and appreciate your tip on focusing on one and going for it!
I personally sell CDs for work with kids at http://www.store.moversandshakersmusictherapy.com
Hi Melanie, Thanks for sharing your site – excellent! The market choice is a tough one, but once you stick with one loyal group, I’ve found it makes the entire creative process so much easier. I love the artistic style of your albums on your site! Also, I’m definitely feelin my heartbeat after checking your site! Thanks for sharing =) Beautiful music!
Lovely tips Kat. I can see how much you have been putting in practice the lessons from RHHB-school. You are inspiring, keep rocking on!!!
Heyyyyy Ju – I hope to see you guys in the course again this summer!! Thanks for checking my site =) Blessings to you and Mary.
Kat, I cannot believe the timing of this post – I JUST launched my ebook of creative ideas for engaging teens in music therapy yesterday!!! http://whmusictherapy.com/songs/tuneful-teens-creative-ideas-for-engaging-teens-in-music-therapy/ You have some fantastic tips in this video. There are so many creative and innovative music therapists out there, this is sure to help!!! Thanks Kat!
Amy
Wowsers! Congratulations to you Amy!!! That’s fantastic! I know that lots of people will benefit from your offering. And yes, there are sooooo many talented music therapists. It’s very exciting to watch everyone expand online. =)
Kat,
Thank you so much for the helpful post. We (music therapists) really needed the information!
Sure thing, Nori! Thanks for checking it out.