Last month I wrapped up the first Online ZEN course, and I have only now begun to realize how pertinent program evaluation procedures are.

Of course, I’ve sent out surveys to my regular clients before. But after reading the Online ZEN evals, I’m convinced that I need to do this with my regular music therapy & drumming clients on a continual basis. I’m so grateful to have this crossover insight. The feedback has been extremely helpful to me while I ramp up for the next course.

Now for the good stuff. You know your business is already awesome. How can you sustain it and keep your clients uber happy?

Let’s start with 6 key questions to ask. I adapted these from my coaches at B-School, who adapted theirs from Sean D’Souza.

★ (For new clients) What hesitations did you have before hiring a music therapist? This one will open a window into questions and/or issues your potential clients may have that you haven’t thought of. Any answers to this question should be turned around and placed in bold fonts and large types on your marketing and educational materials. For instance, your client’s answer “We weren’t sure we had money in the budget” should turn into educational material like this “Are you concerned about spending money in your budget? Here are 3 ways music therapy can actually *save* your facility money.” Capiche?

★ What short-term changes do you notice in your patients/students/residents/clients/families after a music therapy session? Reading the answers to this one will help you understand whether your clients are seeing the same changes that you are. Compare your documentation notes to these answers.

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